Jambojet Tries the Charter Flights Market
Covid-19 has made businesses reacess their business models. The airline industry is the most affected and companies have to rethink their strategies.
With this in mind, Jambojet has announced its entry into charter operations to boost revenue streams and address emerging consumer needs. The charter flights target clients who want more privacy, and convenience during COVID-19, as part of its diversification strategy beyond its current scheduled flights.
“Due to the effects of the COVID-19 pandemic, we have seen a shift in consumer needs. Consumers now, more than ever, want privacy, convenience and their safety and well-being assured. As an airline, we pride ourselves in being customer-centric, thus the introduction of this non-scheduled service,” said Karanja Ndegwa, the company’s Acting MD.
The airline believes that venturing into charter flights will boost its monthly revenues by Ksh 45 million. Jambojet will allocate at least one non scheduled flight, targeting up to five flights a week.
“Our monthly revenues are about three hundred million and what we are looking at is at least one craft available which is about 15 per cent of our revenues which is our target, and we are also targeting to get five or so charters in a weekly basis,” Ndegwa added.
The charter flights which can accommodate up to 78 passengers target groups travelling to attend social events or humanitarian organizations with operations outside significant towns.
This comes just a week after Regional Jambojet has opened ticket bookings for Mombasa to Eldoret and Kisumu, Eldoret and Kisumu to Mombasa routes following an approval from the Kenya Civil Aviation Authority to operate the routes.Jambojet
The airline intends to start operating the two routes on 2nd October, 2020 with an introductory fare of Kes. 8, 900 one way for each route.
We shall keep you updated on the results of the new business models adopted by the airline.
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