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Kenyan Vegetable Vendors Collects Ksh 235 Million in 3 Days
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Kenyan Vegetable Vendors Collects Ksh 235 Million in 3 Days 

Who knew one could make millions from selling vegetables online in less than 3 days.

A team of Kenyan vegetable vendors collected Ksh 235 million in 3 days through a virtual market hosted in Rimini Italy labeled Macfrut Digital Trade Fair. 

Mcfrut digital

Because of COVID-19 the event occurred in a digital platform with 32,212 people taking part in the three-day event, 18, 164 were professional visitors and during the event, the site received 219,524 page views.

Macfruit digital recorded 49% of visitors were from 152 countries abroad, of this number 60% came from Europe, 12% from North Africa, 10% from Sub-Saharan Africa, 6% from the Far East and Australia, and 4% from North America, Russia, and Eastern Europe.

macfrut digital

Kenya Export Promotion and Branding Agency CEO Wilfred Murabe stated how happy she was with the 35 Kenyan vendors who participated in the event and sold their products virtually in Rimini, Italy.

Here is further data revealed by the report:

  • 600 buyers registered on the platform
  • 4,492 business to business (B2B) requested meetings
  • 3,840 messages were sent on the site via the “Write to us” button on the site

The Macfrut digital exhibition halls recorded the following popular visitors :

  • 8,421 production and trade visitors
  • 5,203 international halls
  • 3,424 machinery and systems
  • 3,016 packaging
  • 2,200 Plant nurseries

The European Union imported fresh produce, mainly coffee, tea, vegetables, fruits and nuts, preserved fruits, tobacco, and canned fruit juices. Their exports in East Africa community continued in an upward trajectory in 2020 despite the global pandemic.

According to Macfrut Digital vendors who are interested in participating in the next exhibition can take advantage of the early booking fee valid until December 31, 2020. You can log into the Macfrut website, reserve your exhibitor space, and take advantage of the opportunity.

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